Laws · Brand
Brand Guidelines
A concise reference for partners and press representing the Mashkov identity with the restraint our House requires.
The Mark
The crest and wordmark are inseparable. Reproduce them in full gold on a dark olive or black field. Never recolour, rotate, distort, or place over busy imagery. Maintain clear space equal to the height of the “M” on all sides.
Palette
Olive Deep, Cream, and Antique Gold are the core triad. Avoid pure white and pure black backgrounds in marketing material. Gold is reserved for accents, dividers, and brand voice — never body copy.
Typography
Serif display type for editorial headlines; refined sans-serif for body and interface. Use generous tracking on eyebrows and uppercase labels. Never combine the wordmark with a third typeface.
Voice
Quiet, considered, declarative. We do not shout. We do not over-explain. Every sentence earns its place. Avoid superlatives and trend language.
Requests
For high-resolution assets, partnership co-branding, or press use, write to office@mashkov.app.